CRM
How do I know if my business needs a dedicated CRM?
If leads, customers or deals are being tracked across spreadsheets, email threads or someone’s memory, a CRM is usually overdue. The signal is less about company size and more about how many relationships are being managed at once.
The right CRM depends on sales cycle length, team size and whether the business needs industry-specific features (e.g. job pipelines for contractors, case tracking for professional services) versus a general-purpose tool.
Commonly explored when
- Leads or follow-ups are being tracked manually and some are falling through
- More than one person needs visibility into the same customer relationships
- Reporting on pipeline or sales activity is difficult to produce