Privacy Policy

1. Information We Collect

Depending on how you interact with Truidian, we may collect the following categories of information.

Contact and Identification Information

This may include:

• Name
• Business name
• Job title or role
• Email address
• Telephone number
• Mailing or business address

Business Information

We may collect information about your business in order to understand your needs and identify potentially relevant providers or solutions, including:

• Industry
• Years in business
• Business structure
• Number of employees
• Number of locations or vehicles
• Approximate revenue or sales volume
• Business financing needs
• Equipment needs
• Accounts receivable or invoice information
• Payment-processing needs
• Payroll or workforce needs
• Technology and software needs
• Other information about your business or the products and services you are seeking

We generally seek to collect only information reasonably relevant to understanding your request and connecting you with appropriate providers.

Financial and Transaction-Related Information

If you inquire about capital, financing, factoring, payments, or another financial product, we may collect information concerning your requested transaction, business revenue, financing amount, intended use of funds, or other financial or commercial information.

Truidian may direct you to a third-party provider to complete a formal application. Additional information requested directly by that provider is subject to that provider's privacy policy and practices.

Communications

We may retain information you provide when you:

• Submit a website form
• Send us an email
• Call or text us
• Communicate with a Truidian representative
• Apply to become a provider or business partner
• Request information about a product or service

Website and Device Information

When you use our website, certain information may be collected automatically, including:

• IP address
• Browser and device type
• Operating system
• Referring website
• Pages viewed
• Dates and times of visits
• Website interactions
• Approximate geographic information derived from IP address
• Cookies and similar technologies

We may use analytics, advertising, CRM, communications, and website-service providers that process some of this information on our behalf.

2. How We Use Information

We may use information we collect to:

• Respond to inquiries and requests
• Understand your business needs
• Identify potentially appropriate third-party providers
• Facilitate introductions between businesses and providers
• Submit or transmit information to a provider at your request or as reasonably necessary to respond to your inquiry
• Communicate about products, providers, applications, referrals, or opportunities
• Manage our relationships with customers, prospects, providers, and partners
• Operate and improve our website and services
• Maintain records of referrals and transactions
• Track commissions, referral arrangements, and partner relationships
• Prevent fraud, abuse, or misuse
• Protect Truidian, our users, and our partners
• Comply with legal and regulatory obligations
• Analyze the effectiveness of our marketing and business operations

We may also use information for other purposes disclosed when the information is collected or with your consent.

3. How We Share Information

Truidian's business involves connecting businesses with independent third-party providers. Accordingly, information you provide may need to be shared to fulfill your request.

Providers and Business Partners

We may disclose relevant information to third-party providers that may be able to offer the product or service you requested.

These may include providers of:

• Business financing and capital
• Invoice factoring and accounts-receivable financing
• Equipment financing
• Payment processing
• Payroll, HR, or workforce services
• Communications and telecommunications
• Software and technology
• Fuel, fleet, or transportation-related business services
• Tax and accounting technology
• Other business products and services

Third-party providers are independent businesses and may have their own eligibility requirements, underwriting processes, terms, privacy policies, and regulatory obligations.

Service Providers

We may disclose information to vendors that help us operate Truidian, such as providers of:

• Website hosting
• CRM systems
• Email
• Telephone and messaging services
• Cloud storage
• Analytics
• Cybersecurity
• Form processing
• Marketing technology
• Professional services

These companies may process information as necessary to provide services to us.

Legal and Compliance Purposes

We may disclose information when reasonably necessary to:

• Comply with law, regulation, subpoena, court order, or governmental request
• Protect our legal rights
• Detect or prevent fraud or unlawful conduct
• Protect the security of our systems, users, partners, or the public
• Enforce our agreements

Business Transactions

Information may be transferred in connection with a merger, financing, acquisition, reorganization, sale of assets, or similar corporate transaction involving Truidian.

4. Provider Relationships

Truidian may receive referral fees, commissions, revenue shares, residual compensation, or other compensation from third-party providers when businesses are introduced to them, purchase products or services, obtain financing, process transactions, or maintain an ongoing provider relationship.

Unless expressly stated otherwise, third-party providers are independent from Truidian.

When you proceed with a third-party provider, information collected directly by that provider is governed by the provider's own privacy policy and applicable agreements.

5. Sale and Sharing of Personal Information

Truidian does not sell personal information to unrelated third parties for money simply for their independent use.

However, because Truidian operates a business-solutions brokerage and referral model, we may disclose information to participating providers in order to identify, evaluate, or facilitate products or services that you have requested or expressed interest in.

Certain disclosures involving advertising or cross-context behavioral advertising may be considered "sharing" under California privacy law even when no money changes hands.

Where applicable law gives you the right to opt out of a sale or sharing of personal information, you may exercise that right by contacting us at legal@truidian.com or through any privacy-choice mechanism we make available on our website.

6. Cookies and Online Tracking

Truidian and its service providers may use cookies, pixels, analytics technologies, and similar tools to operate the website, understand website usage, remember preferences, measure marketing performance, and improve our services.

Some browsers provide "Do Not Track" signals. Because there is not a universally accepted standard for responding to traditional Do Not Track signals, our website may not respond to them.

Where required by applicable law, we will recognize legally applicable browser-based opt-out preference signals, such as Global Privacy Control, for activities subject to those requirements.

Third-party analytics, advertising, or other technology providers may collect information regarding your interactions with our website and, depending on the technology used, potentially your activities across other websites or services.

7. Communications

If you provide your email address or telephone number, we may use it to respond to your request and communicate regarding Truidian services, providers, applications, or business opportunities.

Where required, marketing communications will be sent subject to applicable consent requirements.

You may unsubscribe from marketing emails using the unsubscribe mechanism provided in those messages.

You may request that marketing text messages stop by following the instructions provided in the message or replying STOP, where applicable.

Transactional, servicing, or legally required communications may still be sent when appropriate.

8. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including maintaining business and referral records, administering provider relationships, complying with legal obligations, resolving disputes, preventing fraud, and enforcing agreements.

Retention periods may vary depending on the type of information and the nature of our relationship with you.

9. Security

We use reasonable administrative, technical, and organizational measures designed to protect information in our possession.

However, no method of electronic transmission or storage can be guaranteed to be completely secure. You should use appropriate care when transmitting sensitive information electronically.

Where a third-party provider requires highly sensitive financial, identity, credit, or underwriting information, Truidian may direct you to submit that information directly through the provider's secure systems rather than through Truidian.

10. California Privacy Rights

California residents may have certain rights regarding their personal information under applicable California privacy laws.

Depending on the law's applicability to Truidian and your relationship with us, these rights may include the right to:

• Request information about personal information collected about you
• Request access to personal information
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Opt out of certain sales or sharing of personal information
• Limit certain uses or disclosures of sensitive personal information where applicable
• Receive information regarding categories of information disclosed to third parties
• Exercise applicable privacy rights without unlawful discrimination

You may submit a privacy request by emailing:

legal@truidian.com

Please include sufficient information for us to understand your request. We may need to verify your identity before fulfilling certain requests.

We may deny or limit requests where permitted or required by law.

California privacy law requires covered businesses to explain applicable rights and methods for exercising them, including rights concerning access, deletion, correction, sale/sharing and non-discrimination.

11. Sensitive Information

Please do not send Social Security numbers, passwords, complete bank-account credentials, or similarly sensitive information through a general Truidian contact form unless the form specifically requests that information and is designed for that purpose.

When sensitive information is necessary for underwriting, financing, payment processing, or another provider service, we may direct you to provide that information directly to the applicable provider.

12. Children's Privacy

Truidian provides business-to-business services and is not intended for children under 13.

We do not knowingly seek to collect personal information from children under 13 through our services.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, portals, or services.

Truidian does not control the privacy or security practices of independent third parties. You should review the privacy policy and terms of any third-party service before providing information to it.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business, services, technology, provider relationships, or legal requirements.

When we make material changes, we will update the "Last Updated" date above and may provide additional notice when appropriate.

We encourage you to review this Privacy Policy periodically.

15. Contact Us

Questions, concerns, or privacy requests may be directed to:

Truidian, Inc.
1050 W Alameda Ave, Suite 325
Burbank, CA 91506
United States
Email: legal@truidian.com